LV

LV

EN

EN

PROGRAM

«SALES SCHOOL»

In the world of sales, every step, every knowledge and every skill plays a key role in achieving success. Even an experienced salesperson always needs to strive for improvement, to look for new approaches and techniques to improve results.

Online - twice a week from 18:00 to 20:00

Groups up to 15 people

Course duration 3 months

About the course

The IPP Sales School -is a permanent online school where you can hone your sales skills and techniques, develop practical skills and reach a new professional level.

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The sales school is:

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    Skills to sell easily, expensively and with pleasure.

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    Development of sales techniques that increase conversion at each stage.

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    Professional knowledge aimed at successfully closing a deal and building long-term relationships with the client.

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    Formation of an internal psychological focus on primacy and achieving results.

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    The foundation that combines business logic and human psychology.

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    Unlocking your own leadership potential.

Our course is a combination of the experience and a team of trainers’ knowledge and experts who have proven the prefomance of all the tools in practice and included the best of them in our training program.
Our lecturers are experts in psychology, sales and negotiation, with many years of experience in leading companies.

Teachers

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Ioffe
Michael

ASSOCIATE DEPARTMENT OF THE INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Psychologist, partner of a large consulting holding and co-owner of a payment system.

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Khomenko
Irina

ASSOCIATE DEPARTMENT OF THE INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Candidate of Economic Sciences, psychologist, entrepreneur in the fashion industry.

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Parubsky
Igor

TEACHER INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Owner of the Dom and Interior media holding.

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Ichenskaya
Natalia

TEACHER INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Psychologist with 15 years of experience as a top manager in large international companies.

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Makhno
Natalia

TEACHER INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Practicing trainer in public speaking and voice training. TV and radio presenter with 10 years of experience. Founder of the MegaOrator company.

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Shabetnik Alexander

TEACHER INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Practicing business trainer and coach. Expert in sales, management, communications and HR technologies.

Our training program is based on actual cases and includes 3 formats:

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    Theoretical and practical modules.

    You will master effective sales tools and gain intimate knowledge that will take you to a new level of mastery.

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    Group practical sessions.

    Practicing sales techniques in a team. Learn how to interact with clients confidently, revealing their needs, close deals.

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    Book Club.

    You will strengthen your professional skills by systematically learning the best tools of sales leaders.

The program is designed for:

Sales managers

who want to become leaders in their field.

Heads of sales departments

who want to improve the performance of their team.

Entrepreneurs

who understand that every employee who serves a customer can become a successful salesperson.

Experts

who want to master sales skills to successfully promote their product.

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As a result of the training, you will be able to:

  • Quickly and effectively establish communication with the client and build long-term relationships.

  • Generate a need and interest in the product.

  • Master the art of presentation, effectively demonstrating a product or service.

  • Reasonably build your position, overcoming customer objections.

  • Show confidence and resilience in price negotiations, achieving mutually beneficial terms.

  • Professionally use non-verbal cues to increase revenue.

  • Identify needs and readiness to purchase by analysing customer kinetics and proxemics of the clients.

  • Successfully close deals and develop long-term relationships with customers, ensuring a stable sales flow and growth of your business.

  • Attract customers by creating a personal unique brand.

Opportunities don't happen. You create them.

Chris Grosser

The sales school consists of two levels:

Basic

at this level you will systematise your existing knowledge and practice basic skills to the point of automaticity. You will form a solid foundation for successful results in sales.

Professional

designed for experienced sales professionals who face complex negotiations every day and require additional tools and skills to achieve maximum results.

The Book ClubIs a space for those who aspire not only to read books, and also to apply the knowledge gained in their daily work. Our meetings are an opportunity to learn key sales techniques and analyse their application in practice.
Here you can exchange experience with like-minded people, develop together with industry professionals and find new solutions for your business.

Basic group

Duration of the course: 3 months

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    Professional and psychological qualities of a salesperson

    A sellers' market and a buyers' market.
    The company's operations and clients' interests
    What does it take to comply the rational and emotional needs of your customers?
    How the roles of buyer and seller are distributed.
    The psychological state of the seller.
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    Preparing and establishing contact with the client

    Customer psychotypes.
    Preparing for contact with the client. Meeting arrangement. Differences between a live meeting and a phone conversation or communication via messengers and social networks. Stages of the conversation.
    The words "stimuli" and a beginning that leads to a dead end.
    Words that help to arouse interest in conversation and purchase.
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    Analysing and identifying needs

    Techniques for identifying the need (Funnel, SPIN). Principle of operation, features of use.
    Types of questions and strategies for collecting information.
    Creating customer needs from scratch.
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    Product presentation

    Presentation Technique (CPE). Principle of operation, features of use.
    Rules of persuasion.
    Methods of argumentation and rhetoric.
    Self-presentation skills (public speaking)
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    Handling objections

    Types of objections and their origins.
    How to respond to objections and what is behind them?
    Objections and doubts. Differences and ways of working.
    Techniques for dealing with objections. How it works and how to use it.
    Stress management and self-support.
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    Price negotiations

    Psychological aspects of price negotiations.
    Comparison price and value.
    Ways to justify the price. Facilitating the client's decision-making.
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    Completion of the deal

    Post-sales service. Ensuring long-term cooperation with the client. Techniques for collecting feedback.
    Tools for collecting recommendations.

Professional group

Duration of the course: 3 months

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    Kinetics and proxemics

    Fundamentals of non-verbal perception, principles of success in observation.
    Gestures, reactions and body movement.
    Analysis of mimicry and facial expressions.
    Signs of stress and distress.
    Objections through non-verbal cues.
    Poses that demonstrate commitment to closing the deal.
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    Image and analysis of client needs in terms of clothing and appearance

    Analysis of appearance and its impact on perception.
    How appearance reflects the client's value system and inner world.
    The impact of colours, fabrics, lines and accessories on perception.
    Self-presentation through clothing and appearance.
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    Work with the voice and public speaking

    The art of self-presentation. Types of presentation (self-presentation, negotiation and public presentation)
    Manage your audience with your voice. Work with voice modes.
    Precise language: removing linguistic flaws.
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    How to get big clients

    Access to large clients. Features of the first contact and establishing communication.
    Working with VIP clients. Maintaining and expanding cooperation.
    Establishing loyalty factors in cooperation with large customers.
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    Psychology of sales

    Fundamentals of communication psychology.
    Leader's mindset.
    The psychology of money.

Pricing

Basic package

Duration: 3 months

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Professional package

Duration: 3 months

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Sales management is not a job, it's a lifestyle.

Joe Girard

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SALES SCHOOL

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Contacts:

INSTITUTE OF PSYCHOLOGY AND ENTREPRENEURSHIP

Latvia

LV-1001, Tērbatas iela, 72, 21. kabinets, Rīga
+371 20 247 150
+ 371 26 117 835

vl.epi%40eciffoselasipe.lv

Ukraine

Kyiv region, Koncha-Zaspa, Kozin (urban-type settlement)
+38 067 519 75 77+38 067 746 99 93

au.ude.ppi%40ude ipp.edu.ua

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